Asia Marketing will be sending you a monthly bulletin from the front line of online digital marketing. We’ll be sifting through the thousands of new articles, products and services and distilling the perfect blend of relevant information for your delectation.
Photrade is great for sourcing free pictures legally, but also gives aspiring photographers the chance to sell and licence their own pictures to make money. Photrade currently offers new users a year’s free pro account, which has no upload limit.
Provides keyword suggestions and analysis tools in order for you to perfect your websites SEO and make it just that more visible for the search engine browsers – and it’s free.
Another picture resource giving you the opportunity not to use those frighteningly sterile office shots of grinning models. This extensive archive has cutting edge images from new hip photographers
There are certain rules that still get ignored when it comes to producing great online marketing. We’ll be highlighting some of these each week.
Lost in translation? Never underestimate how many people can read English. For the majority of people in Germany, Luxembourg and Switzerland reading English is second nature. If you do decide to translate from English spend the money on getting a native speaker to do the translation and moreover to get a native speaker to check the translation.
Going mobile: It’s now possible to build websites specifically for mobile phones. If your business targets the i-phone generation invest the time in having a website specifically tailored to the mobile phone. This requires a specific skill set and a fundamentally new approach to building websites. Just go online now on your mobile and check out which websites work for and which don’t to find out why websites on mobiles are different.
Do one function outstandingly well: Often when clients want a website they have numerous ideas of what it should contain and do. The website may well end up having multiple applications and functions but ensure that at least function is better than the competition. For instance: having the easiest check out system or the clearest navigation. Your brand will need to hang on at least one rock solid foundation.
What? A Bank?
You’d be forgiven for thinking you’d walked into a spa or a boutique hotel, but in fact these are the premises of CheBanca (translation: What a bank?!). A tremendous example of how great design can totally change your expectations, attitude and receptiveness to a new product – in this case a bank!
We hope Romanian artist Alex Dragulescu has kept his day job. His Spam Architecture project designs virtual houses by mapping the content of spam to structural and decorative elements. Want a Spam House?
