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Piwik.org |
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Piwik.org is an open source web analytics tool that aims to provide an alternative to Google Analytics. It runs on your own server, sports customizable interface and uses plug-ins, so you can easily configure it and create your own features. |
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spellr.us |
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Spellr.us (still in private beta) can help you ensure your website is free of typos. The tool automatically spell checks your pages and continues to monitor them. All mistakes are clearly highlighted with strikethroughs. This could become indispensable. |
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xobni.com |
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If for whatever reason you use Outlook, you’ll love this email organization plug-in. Xobni (read it backwards) adds a little side bar to Outlook, which makes managing and searching for messages and contacts significantly easier. |
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Know when to stop: When building a web site make sure you have a clear end point in mind. It can become surprisingly addictive adding and testing new ideas, but the only true test as to whether your ideas are working is to launch your site and let the user decide. Therefore know when to stop and launch v1.0 and learn from the feedback. |
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Which monitor? We have spoken previously about knowing your customers, now we need to know what they are going to see your website on? Is it an i-phone, a 24 inch plasma screen? This is fundamentally important to your web designer as issues to do with content adaptation and image size have to be addressed at an early stage as re-engineering at a later stage is time consuming and ultimately costly. |
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Respond to enquiries: If your website asks visitors to email you for further information, make sure you respond in a timely manner (24 hours or less). No response or a very late response immediately devalues your brand and demonstrates an unprofessional business. |
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Procter & Gamble’s Wella Koleston HairCare |
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To promote the line of Procter & Gamble’s Wella Koleston HairCare Naturals hair colourant, H & C - Leo Burnett Beirut did this creative piece of outdoor where the woman’s hair, die cut out of the billboard, allows the colour variations of day and night shine through. Brilliant! |
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Ad ultraviolet radiation |
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Throw caution to the wind with this creative ad that focuses ultraviolet radiation onto those hard to tan areas with reflective pages. Your days of sweating it out in filthy tanning beds and paying top dollar for uneven spray tans are numbered. |
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Vista Rock - YouTube.com |
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If you want to stare into the abyss of pure horror, watch this video of a bizarre Bruce Springsteen impersonator and his band (dubbed Bruce ServicePack and the Vista Street Band) singing the praises of Windows Vista. It doesn’t really matter whether it’s a genuine clip for the benefit of the sales department or an inside spoof (as claimed by a Microsoft spokesperson) – someone had to pay for it. |
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