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trackur.com |
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Trackur scans new sites, blogs, video, images and forums for keywords that could consist of your name, brand or competitor. It lets you subscribe to the search via email and RSS. At $88 per month for five keywords monitored, it’s not cheap. |
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google.com/alerts |
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Google Alerts lacks trackur’s functionality and cool interface, but ti’s easy to use and free. You can choose to get updates when your search query is found in news, blogs, web, video groups or all of them. Alerts are sent out once a day, once a week, or ‘as it happens’. |
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woopra.com |
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If you can’t amass enough stats about your traffic, this free web tracking and analytics app might be just what you’re looking for. It’s in real time, very detailed and even lets you chat to site visitors. It runs on a well designed desktop client but is still in private beta phase. |
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Agree the Creative Brief: An agency will draw up a plan on how to tackle your e-marketing requests and this will be condensed into a creative brief. This document will be called upon in the future for a variety of reasons, but mainly to answer whether the final product correlates to the creative brief. It is therefore imperative that you and your agency are in agreement over the creative brief. |
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Customer Internet Connection: We have spoken before about knowing your customers and will continue to harp on about them as the information gleaned helps your digital agency enormously when designing your website. The geographical location of your customers can determine the programming tools used to build your website, as some regions of the world not only don’t have broadband, but struggle to achieve even basic internet speeds. |
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Domain Name Renewal: Sounds obvious, but make sure you know the date that your domain name registration needs to be renewed. You will be notified by your registrar by email, but often these emails are missed, forgotten or shelved and there are numerous companies whose business it is to pounce on lapsed domain name’s they think are of value. In the worst case scenario you will be either forced to buy back your domain name at an inflated price or be forced to buy a new domain name! |
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Guerilla Advertising |
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Advertising companies have turned Guerilla ad gurus by using hijacking tactics to plaster their messages in the world’s most unusual spaces. An example of this current unorthodox, yet highly creative approach can be seen attached to a giant crane in Santiago. The result is this larger than life LEGO display swaying over the city, plugging one of the world's most loved toy brands. |
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The Power of the Spoof |
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Sometimes you have to look twice to check whether a spoof is actually being made by hardcore fans or is in fact some clever viral marketing. A few weeks before Indiana Jones and the Kingdom of the Crystal Skull and the tie-in Lego game were released, a YouTube video showed some blokes rolling a giant Lego boulder down the hills of San Fransisco (www.tinyurl.com/5hbgj4). When a BoingBoing reader revealed the origin of the video, the marketers panicked and frantically started removing posts and photos to keep up with the illusion. Meanwhile, a trailer for an Italian Spiderman movie fooled YouTube users, bloggers and journalists all over the world into thinking there was actually a long lost 1960’s movie that had been deemed un-viewable and had only now found a release. Italian Spiderman was however the brainchild of a few Australians, who created the trailer at university, set up a site for a fictional film production company Alrugo Entertainment (www.alurgo.com) and started selling the soundtrack through Recordkicks (www.tinyurl.com/4av894). It’s a great spoof and in the end it doesn’t matter who’s lying to you, does it?
Other great Spoofs:
http://www.angryalien.com
http://www.youtube.com/watch?v=Sv5iEK-IEzw
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Surreal Album Sleeves |
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The B3ta bad boys can always be relied upon for some good quality Photoshop fun. Recently they ran a challenge to extend album art. Contributors were asked to imagine what happens beyond the boarders of classic album sleeves and let the artwork continue. The results are fantastically creative. Who, for example, would have thought that Pink Floyd’s The Wall was originally intended to be part of a triple album (including The Ceiling and The Floor) and that Dark Side of the Moon was in fact linked to the Death Star?
Link: http://www.b3ta.com/challenge/album_art
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Doing Lunch With Bluetooth Users |
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Enough said. |
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