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Asia Marketing will be sending you a monthly bulletin from the front line of online digital marketing. We’ll be sifting through the thousands of new articles, products and services and distilling the perfect blend of relevant information for your delectation.
 
 
 
 

google.com/chrome

With Google being as ubiquitous as Microsoft any foray it makes into new technology has to be taken seriously. Expanding into the browser market puts it head to head with Microsoft which can be no bad thing. Their light, fast browser designed towards web applications that reside off the client PC may well dent Microsoft’s dominant position, but I doubt avid Firefox fans will make the migration.

 
 
 

couchsurfing.com

The largest hospitality service on the internet has over 700,000 members from 231 countries since its launch in 2004 and literally allows you to stay with people from all around the world instead of staying isolated in an hotel. As they say “CouchSurfing seeks to internationally network people and places, create educational exchanges, raise collective consciousness, spread tolerance, and facilitate cultural understanding." Isn’t this what the internet is all about?

 
 
 

thefwa.com

This is the de facto website to the most innovative and creative work currently being done on the internet. Constantly updated with a complete listing of the people and companies behind each featured piece of work; this is not only for the cognoscenti, but for clients too. If you are ever lacking inspiration head for the favorite website awards.

 
 
 

There are certain rules that still get ignored when it comes to producing great online marketing. We’ll be highlighting some of these each week.

 

The Value of the Internal Launch: Too much focus is spent on meeting a deadline to launch a live website that the internal launch date is often overlooked. You should set three dates, one for a launch within the digital agency, a second between you and the digital agency and finally the ‘live’ launch when the website is seen externally. These two internal dates will capture any final comments and glitches so that your ‘live’ launch is error free.

   

Your Customers’ PC Power: We spoke last week about the speed of your customers’ internet connection can determine the software used to build your website. This month we focus on the type of computer your customer uses to view your website. Is it a laptop or a top of the line work station? The reason this information will be key is because it will determine the processing power available to view your website. Heavily designed flash based websites can use the majority of a small computer’s resources and therefore slow the loading of the website.

   

Strive for original content: It is all too easy to borrow, lease or outright steal content for your website, but the more you invest and pay for original content the stronger the foundations of your brand. Try to wean yourself off stock photo libraries, avoid over used ad-speak and spend the money on those who can truly supply you with something fresh and original.

 
 
 
 

So simple - So creative

How to give those industrial underworld car parks an identity whilst conveying clarity and a sense of security.

 
 
 
 

Still Born Blogs

1post1der.blogspot.com Just as everyone believes they have one book in them that they have to write if only they had the time, so to it seems that everyone believes they have to be writing a blog, but writing a blog take dedication, talent and discipline. Check out this website to see all the blogs that never got passed the first page before boredom (reality) and lack of talent set in.

 
 
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home
history
vision
case study
property developer
real estate agent
financial services
heavy industry
product design
sports
portfolio
branding
website design
brochure design and print
trade stands
programming solutions
search engine optimization
presentation
CGI
clients
newsletter
september 2008
august 2008
july 2008
june 2008
may 2008
april 2008
march 2008
newsroom
download
contact us
join us
digital marketing | strategy | communications