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Asia Marketing will be sending you a monthly bulletin from the front line of online digital marketing. We' ll be sifting through the thousands of new articles, products and services and distilling the perfect blend of relevant information for your delectation.

Last month saw the completion of www.holistic-com.com a business consultancy based in Switzerland who needed their initial website design polished and animated to give visitors a peek at what they offer. Further updates were added to www.aleenta.com, a boutique hotel in Thailand whose website we designed to reflect the chic lifestyle resort on offer for weary jet setters. Asia Marketing is currently working on three international projects which we will update you on next month.
 
 
 
 

TV beats Blogs

Want to promote a new product then don’t give it to a blog, advertise it on TV instead. That’s the conclusion of a new study into US media usage, which found that blogs and podcasts are considerably less influential than some people would have you believe. Despite the plethora of online information, consumers of all ages rely primarily on old school media such as local TV and local newspapers. Once again word of mouth -recommendations from people they actually knew - topped the poll with the highest influence.

 
 
 

The Best Flash Website Ever

Site : www.vodaphone.com/flash/future/application/index.html
When this site was launched in 2004 it was way ahead of its time and would go on to be one of the most highly awarded websites of all time, it is the only website to pick up both FWA Site of the Year and the FWA People’s Choice Award in the same year. Progressive and innovative at the time and using lots of original techniques its influence even reached TV advertising.

 
 
 

There are certain rules that businesses ignore when it comes to producing great online marketing. We’ll be highlighting some of these each week.

 

In one sentence please: Clients can often ask for their website to do everything and have everything depending on what the current Net fashion is at that moment. This is neither desirable nor practical; therefore it often helps to be able to summarize what you want your website to do in one single sentence when briefing your agency. This will enable the correct technology to be used in pursuit of that goal.

   

“I don’t like that.” When giving comments to your agency try and follow three golden rules: 1. Create one set of comments that are signed off by all the stakeholders in your company. 2. Give as much reasoning behind your comments. 3. Submit your comments in writing to the account executive handling your account.

   

Be creative: Just because you have hired an agency to design and build your website does not mean you can’t contribute creatively. By merely referencing other websites, cutting out images from magazines or even doing a simple sketch you can save hours of time in experimentation and make a valuable contribution.

 
 
 
 

www.trackthepack.com

If you are the kind of person who gets obsessed with tracking your mail and fear it may have gone astray, try this service next time. Instead of going to each individual courier’s website just go directly to this one. It currently supports FedEx, DHL and UPS.

 
 
 

Energizer

Energizer has developed a way to ensure our mobile phones will never go flat again. The Energi To Go supplies immediate power anywhere at anytime. The device plugs into all major phone brands and runs on two long-lasting Energizer AA Lithium batteries. The Energi To Go provides up to nine additional hours of talk time once your own phone battery has lost power – so you’ll never feel anxious or stranded again.

 
 
 
 

No Wow, No How.

It's just that Vista isn't all that good. Many of the innovations the operating system was supposed to bring--like more efficient file and communications systems--got tossed overboard as Microsoft struggled to get the OS out the door, some three years after it was first promised. Despite its hefty hardware requirements, Vista is slower than XP.

When it debuted last January, incompatibilities were rampant--in part because hardware and software makers didn't feel any urgency to revamp their products to work with the new OS. The user account controls that were supposed to make users feel safer just made them feel irritated. And at $399 ($299 upgrade) for Windows Ultimate, we couldn't help feeling more than a little gouged.

“No wonder so many users are clinging to XP like shipwrecked sailors to a life raft, while others who made the upgrade are switching back. And when the fastest Vista notebook PC World has ever tested is an Apple MacBook Pro, there’s something deeply wrong with the universe.”

 
 

52% : Internet users who have been “angry and stressed” when firms failed to provide contact info on their websites, according to a survey by 1&1 internet. 2% said it had driven them to violence.

 
 
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